Here’s the thing (and this is important)…

Branding and marketing has to be an ’emotional’ business, because buying is an emotional business. It’s ALL about how you make someone FEEL…

So your job as an entrepreneur & passionate woman in business, is to make the people you interact with feel good… to feel hope… to feel possibility… to feel understood…

It’s like this…

Talking about the features of what you are offering is fine, but, it’s the BENEFITS TO THEM that is all they really care about, because basically people are selfish (even the really lovely one’s!) So we need to tune into what they are thinking… and we need to talk about stuff that matters TO THEM.
We need to tell them a story about how getting on board with your products and services will make them feel something better today than they did yesterday…

AND, we need to build trust through showing them that YOUR story, is actually THEIR story too…

As human beings we feel drawn to people who understand us… people who resonate with our struggles…and share our dreams… we want to follow people who understand how it is for us, and who can show us how to improve our lives…

So telling your own story matters because it gives others that way to connect with you… to be inspired by you… to want to have what you have…

We need to show them how your brand will help them become the person, deep down, they really want to be… help them build a positive identity for themselves…

And THAT is why having your own website is SO important…

If you have a website that tells your story, it gives people the way to really connect with you… it gives people a way to understand you, like you and trust you…

Great Story-telling allows you to express what they’re already thinking – they’ll feel like you’re reading their mind…

And THAT is what builds rapport, relationships…and ultimately sales.​​​​​​​

Remember…

Your Story Matters. Tell It!

Much Love

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